Curated beauty and lifestyle from Seoul Korea

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As a Clean & Green Beauty brand, we are committed to using only safe and natural ingredients inside and out as we move towards sustainable packaging materials. We aim to provide you with skincare options that are harmoniously good for you and nature.

Inspired by the fun and fearless nature in everyone, we represent Long-lasting Original Color Keeper, and thus created to empower makeup lovers to be bold and confident. We believe in the dynamic fundamentals of self-expression through beauty and confidence.

Discovering your inner beauty is a magical journey. We were born to help bring people’s inner unicorns out into the light. We believe in amplifying one’s inner beauty by encouraging people to be the best versions of themselves— their inner unicorn.
We are driven by our passion to create new and inspired haircare, relying on innovative and untraditional techniques merged with convenience and easy application. Naturally derived, environmentally conscious and cruelty-free, Hip Chic truly provides a guilt free beauty experience.
We established to solve skin problems and improve skin conditions through consistent research the high-quality, safe, certified formula. With expertise and innovative technology (NEO CMS™), we have been grown up as one of the renowned derma skincare brands.
Our goal is to make people use beauty items without worries through trustful, efficient ingredients from nature. As a natural derma brand, we use EWG green graded ingredients and a patented ingredient SUIHERB™ to recover damaged skin barriers.

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@seoulful.official

Curated beauty and lifestyle from Seoul Korea

New fall makeup arrived

SHOP NOW

EXPLORE OUR BRANDS